Mac’s “Get a Mac” campaign gave us Mac users a sense of superiority for a couple of years but Microsoft’s “I’m a PC” is actually starting to work. The average PC user is starting to no longer accept my jibes about their operating system and see my remarks as snobbery (how dare they!) as opposed to the truth.

The interesting thing about Microsoft’s campaign isn’t that it portrays PCs as cool, in my opinion, but rather as ‘normal’ with everyone, all sorts of people, using them. Whilst Mac’s campaign focuses on Mac’s being fun and creative.

Naturally, the advert has some problems. There seems to be lots of Windows users in Africa but I imagine Linux is much more affordable for them; shame Microsoft don’t support OLPC!

Your thoughts on the adverts?