Stop using the dollar

Misc. — Tags: , , , — Joe Anderson @ 10:41 pm Thursday 1 November 2007

Please people, stop using the dollar. I’m not an economist so I’m sure my arguments flawed… rebuttals appreciated!

It’s a weakening currency and it is fairly frustrating receiving AdSense and TLA payments which are growing smaller and smaller even if the actual amount is rising. For example, in October last year a pound was about $1.87… now it’s more like $2.08! Quite a difference! Whilst changes in exchange rate are very normal, I think in today’s world of global trade it is especially inconvenient.

We Britons are a stubborn people being one of the few European nations to opt out of the €. Many Europeans moaned that the switch to the Euro saw prices rise but I think our prices are already inflated well above their American equivalent (a copy of The Sims 2 for Mac will only set you back $45 (at today’s exchange rate about GB£21) on Amazon.com but will cost you GB£30 (about US$62) on Amazon.co.uk). It’s interesting how the weakening dollar doesn’t lower British prices!

I’m tired of advertisers using dollars to pay. I’m happy that several of the advertisers I do business with directly pay me in dollars or Euros. I think Euros is a more sensible choice for websites to do business in as nearly half a billion people use the Euro or a currency pegged to it!

Would it hurt companies such as Google or TLA to offer advertisers and publishers the option to use currencies besides the dollar? Obviously, they would have to do some conversions (for example if the advertiser paid in US$ but the publisher wanted GB£) but if an advertiser paid in sterling, could the publisher not be paid in sterling?

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