LinkLift is a company who act as an intermediary for selling text links on your website, taking a 30% commission on any sales (which isn’t that bad). The idea of the site is very similar to its competitors, such as Text Link Ads.

So what makes LinkLift different, you may ask? LinkLift is specifically geared towards a European market (the tagline on LinkLift.com is ‘Der Marktplatz für Textlinks’!), having separate websites for German, French, Italian, Spanish, British and (interestingly) Polish publishers and advertisers.

I think this is an interesting idea, because despite the fact have TLA have a .co.uk category, I imagine it is still hard for advertisers to find publishers in a certain country if it isn’t tagged correctly.

LinkLift, like TLA, requires me to install dynamic code on my website (making the site impractical for Blogger users, sadly!).