Comments on: Why we shouldn’t open up top level domains http://joeanderson.co.uk/blog/2008/06/23/why-we-shouldnt-open-up-top-level-domains/ A blog by a Brit about Web 2.0, the Internet and technology in general. Sat, 04 Jul 2009 22:47:07 -0600 http://wordpress.org/?v=2.8 hourly 1 By: David C http://joeanderson.co.uk/blog/2008/06/23/why-we-shouldnt-open-up-top-level-domains/comment-page-1/#comment-315943 David C Fri, 08 Aug 2008 01:01:55 +0000 http://joeanderson.co.uk/blog/?p=809#comment-315943 Hallaathrad may have hit the nail on the head there with his comment regarding incorporating branding into domains. Over the past 6 months, many of the projects assigned to me concerning identity and branding, have required that the domain suffix be included in the brand itself. Furthermore, I'd like to point out that the domain market is rotting. Between domain squatters and predictive registration (that is, companies or individuals buying multiple domains similar to their own and routing them all back to their primary domain) leaves little in the way of availability when it comes to opportunities for domains. What is left is no less pollution than additional domain suffixes. The web is awash now with "Web 2.0" sites with convoluted names like Flickr, Ma.gnolia, del.icio.us and other "creative" title that are just as difficult, if not more so, to remember. In summary, both sides have points to be considered. The fact of the matter, however, is that it seems that this is happening whether any of us want it to or not. Time to embrace the future. Hallaathrad may have hit the nail on the head there with his comment regarding incorporating branding into domains. Over the past 6 months, many of the projects assigned to me concerning identity and branding, have required that the domain suffix be included in the brand itself.

Furthermore, I’d like to point out that the domain market is rotting. Between domain squatters and predictive registration (that is, companies or individuals buying multiple domains similar to their own and routing them all back to their primary domain) leaves little in the way of availability when it comes to opportunities for domains.

What is left is no less pollution than additional domain suffixes. The web is awash now with “Web 2.0″ sites with convoluted names like Flickr, Ma.gnolia, del.icio.us and other “creative” title that are just as difficult, if not more so, to remember.

In summary, both sides have points to be considered. The fact of the matter, however, is that it seems that this is happening whether any of us want it to or not. Time to embrace the future.

]]> By: Hallaathrad http://joeanderson.co.uk/blog/2008/06/23/why-we-shouldnt-open-up-top-level-domains/comment-page-1/#comment-296965 Hallaathrad Tue, 24 Jun 2008 02:57:08 +0000 http://joeanderson.co.uk/blog/?p=809#comment-296965 Even though I agree on the "US is trying to monopolize the internet", you have to accept applying some branding into domains might just be the twist missing in the online menu. If not Del.icio.us things would only be deliciously.com(ercial) but somehow not so tasty places. cheers Even though I agree on the “US is trying to monopolize the internet”, you have to accept applying some branding into domains might just be the twist missing in the online menu. If not Del.icio.us things would only be deliciously.com(ercial) but somehow not so tasty places.
cheers

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