Web 2.0 has its fair share of personalities ranging from RWW’s Richard McManus to TechCrunch’s Michael Arrington to Orkut Büyükkökten from well umm Orkut.

But who’s the biggest personality? If someone wanted to choose one person to summarise Web 2.0 best, who would it be? Would it be a blogger, like Arrington, an entrepreneur, like Steve Chen, or a charity, like the Wikimedia Foundation. Or perhaps the best personality is the average Joe?

Blogging and Web 2.0 are undeniably linked: both started allowing anyone to contribute to the Internet and both happened at roughly the same time. A blogger and a Web 2.0 personality are, in my eyes, very different as whilst they are linked they are different. However, some of the most successful blogs are about Web 2.0 (eg TechCrunch and Read/Write Web). Perhaps it’d be fitting to say such a blogger who knows lots of what’s going on in the Web 2.0 world would be the best personality? However, these people (and indeed I ) lack innovation for merely documenting ideas and not writing our/their own.

The people who invented start-ups like Facebook, YouTube or Flickr became rich. Web 2.0 saw these people start off with fairly little but end up making millions and millions of pounds. Perhaps the success of Web 2.0 is best shown in these entrepreneurs as financially Web 2.0 has been very successful for them!

The other category for personality could be us and the projects we contribute to. Time made us the person of the year and look at what we’ve built… a multi-lingual encyclopaedia with 2,000,000 articles in English alone amongst other things!