What’s more annoying than not being able to open up your RSS client without reading about a certain new mobile phone or a certain film regarding a certain type of reptile on-board a vehicle which flies? Well perhaps it’s not being able to escape from reading about a certain microblogging service or a certain new operating system.
Hype is, quite frankly, boring. Whenever I see a title about that mobile phone, I skip the entire article. This is probably a shame as I’m sure many articles about it are interesting but when I see that dreaded 6-lettered product’s name or a photo of it I immediately dismiss the article.
Remember that certain Microsoft codenamed project? Weren’t you extremely disappointed once you found it out? I know I was. Naive as I was when that story was about though, I blogged about it. A similar incidence was regarding the release of a certain XMPP-powered network by a large company; I too blogged about it (albeit only to criticise). I have to admit though with that certain network I find myself increasingly using it but only in software such as Pidgin.
So why does everyone seem to be hyping the same product at the same time? Are they really that excited? I doubt it. The truth is that hyping is easy unlike writing a review because all you have to do is steal someone else’s story.
It’s a shame hype exists in the blogosphere as it makes it a terribly dull place to be; I’m sure that some of you (yes, you, the readers!) will appreciate hype though.
I’d welcome your comments and pingbacks if you wish to hype this anti-hype article.
Long live the 3210! (kidding, of course!).
Tags: hype, blogosphere, blogs, blogging
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I don’t feel so strongly about hype, but can definitely see your point. It actually is stupid if you think about it. I’ve wondered what triggers fashion as well. Strange.
Got to agree with you Joe, although to be honest, I posted about a certain six-letter phone today. However, my post wasn’t a fountain of mindless, gushing praise, it was a reminder to people that they should consider it’s not a magic, flawless device. It’s going to have problems. That’s a fact.
Feel free to have a read, Joe, if you want.
PS – isn’t it funny how nobody ever talks about it here in the UK?
People do talk about it in the UK; take a look at the BBC’s site. However, it isn’t coming out for a while here.
It comes down to a simple equation:
HYPE = EASY CONTENT
As we all know: “Content is king.”
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[...] any of the masses of early adopters who succumbed to all the hype about the iPhone please tell me whether or not it acquires a life of its own the moment you put it in your [...]