Disclosure: Webby’s World is getting paid to write this review. We will try not to let this alter our opinion

RepVine is a website which lets you control what others find when the search for you on popular search engines, this may be somewhat misleading, but its aim is similar to that of ClaimID. The site allows you to link parts of your online identity together, and people link to this page which in turn places it highly on Google.

The difference between ClaimID and RepVine is that instead of acting as a bookmark service, RepVine does things such as collect references. RepVine allows you to ask your online contacts for references, however, in order to provide them they must sign-up for RepVine. Your contacts then build up references, and it all turns into a nice little circle of trust system.

Some aspects of RepVine seem unnecessarily complex. For example, I don’t understand what the challenge phrases feature of the site actually does. This isn’t clearly stated, because the documentation mainly comprises of three pages saying what the site is actually about and an FAQ covering aspects of the site such as misleading references.

RepVine seems much more professional than many Web 2.0 sites, as it uses darker colours. This probably makes it look more appealing to businesses, although I’m not sure how many large corporations would actually use a site like RepVine to investigate potential employees. Sites like RepVine might be used by smaller new start-ups, like the vast majority of Web 2.0 companies, to check candidates out, though.

RepVine unfortunately lacks Ajax, and while this isn’t necessary it would provide a nicer experience for looking around the site.

Tags: repvine, claimid, identity 2.0, web 2.0, web2, web2.0, web 2