Though status bar advertising has been touched upon (see this from 5 years ago!), I thought of another way to advertise.
Some of you may remember, when background images were more widespread. I then thought of this as a massive way to get a message into someone’s mind. When you look at a page, you very often remember the design, including the background. However, you don’t rememember what’s in a banner ad – just the fact there is one.
If you visit a website, and the background sticks out, but not intrusively it is surely more likely to go in your mind when you are remembering the website. At a later point, you may then look the site up remembering that at some point you had heard of the site/product, but not remembering where.
I have created a prototype which is under a fair copyright and is viewable here.
Tags: adverts, ads, ad, advertising, marketing, web design, html, css
Really nice concept! Cheers!
good idea
I don’t see the background, is that a firefox issue?
I love it. Very nice!
I’ve seen ad like this on the website http://abv.bg few weeks ago – that was an advertisement of “Tullamore Dew”. It is really an interesting way to advertise.
Very cool, Joe!
Can you make the background clickable?
Hmmm… doubt it
[...] Some of you may have read my post about Background Advertising, and some of you may have clicked the link where I said someone had a similar idea in the past. I’m blogging about a site where people can share ideas and fictional inventions. This site is called halfbakery (for some reason ). [...]
AdCamo Relaunches as Platform for Background Image Advertising
http://mashable.com/2008/08/07/adcamo-background-advertising-platform/